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The third time was a charm for Missouri sports betting.
After two months of sports wagering revenue finishing in negative numbers – in large part due to significant outlays of free promotional play – the Missouri Gaming Commission reported total adjusted gaming revenue (AGR) of just over $10.3 million for February. Tax revenue surpassed slightly more than $1.2 million, the first month in which that key metric reached seven figures.
Even with Super Bowl 60 driving sports wagering in February, Missouri recorded its lowest total of wagers since sports betting started Dec. 1, 2025. Last month, overall handle was $277 million, with around $267 million in total deductions.
Most sportsbooks enjoyed month-over-month gains in February
Mobile betting again drove the great majority of revenue, with just $3.72 million coming from retail locations.
Mobile operators reported the following gross and adjusted MO gaming revenue figures, rounded to the nearest hundred thousand (or ten thousand or thousand, as applicable):
- Bet365 Sportsbook: $20.4 million gross gaming revenue (GGR), -$333,000 adjusted gross revenue (AGR)
- BetMGM Sportsbook: $19.2 million GGR, $442,000 AGR
- Caesars Sportsbook: $11.9 million GGR, $340,000 AGR
- Circa Sportsbook: $1.36 million GGR, $57,000 AGR
- DraftKings Sportsbook: $104.9 million GGR, $4.8 million AGR
- Fanatics Sportsbook: $19.1 million GGR, -$1.3 million AGR
- FanDuel Sportsbook: $92.5 million GGR, $5.9 million AGR
- theScore Bet Sportsbook: $5.14 million GGR, $266,000 AGR
All mobile operators, except Caesars and Circa, saw their AGR totals improve from the revised January totals, with both DraftKings and FanDuel reaching the mid-seven figure tier in profits, and only bet365 and Fanatics registering negative AGR totals in Missouri’s third month of sports betting activity.
Among retail operators, Hollywood Casino led the way, surpassing the $1 million mark in handle, and coming first in AGR with close to $82,000 for the month.
Momentum should continue in March
As KOMU-TV reported, Alan Feldman, director of strategic initiatives at the International Gaming Institute at the University of Nevada, Las Vegas, said a first month of positive revenue for a state establishing sports wagering typically leads to more positive revenue down the road.
“Many of the other states have started slow, to be sure, but it’s picked up very quickly, and some of them are doing very, very well. In the slower seasons, there may be a couple of promotional opportunities that operators may want to take advantage of, but, by and large, the whole idea of these promotional windows is to get more players.”
Later this month, the MGC will release totals for March, typically dominated by the NCAA men’s and women’s college basketball tournaments. Prior to the 2026 edition of March Madness launching, which concluded Sunday and Monday with the UCLA women’s team and Michigan men’s team capturing titles, the American Gaming Association predicted that more than $3.3 billion would be wagered on tournament games.
