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Bet365 Sportsbook, which has emerged as one of the favorite mobile sportsbook operators for Missouri bettors, has launched its “Winning is Everything” campaign to promote its brand.
It’s also tying in early payouts for the NCAA Men’s Basketball Tournament, which kicks off with play-in games Tuesday night, to the campaign in its first weeks.
The promotion is primarily an awareness campaign to raise bet365’s profile, with a presence “across TV, digital, social media, out-of-home advertising and audio channels, with a significant presence during major sporting events throughout the year,” according to an article on its website.
Missouri has 2 teams in men’s tournament
Stephanie De Flora, chief marketing officer – USA at bet365, said the campaign is aimed at experienced bettors.
“Passionate fans appreciate that ‘Winning is Everything’; possessing a deep understanding of the game, an edge or playing a hand while trusting their instincts. This campaign is engineered for that exact mindset It signifies our commitment to breaking through a cluttered marketplace and speaking directly to our core consumers.”
The creative will focus on bet365’s “customer experience and its commitment to responsible gaming and regulatory compliance.” And according to another bet365 spokesperson, “We’ve created a campaign that respects the craft of betting as much as it celebrates the thrill of winning.”
In conjunction with the campaign, bet365 is announcing a special Early Payout Offer (EPO) for March Madness. The rules are fairly straightforward, per bet365’s website:
During the first round, all pre-game bets will be paid out automatically if the selected team gains a 10-point lead. For the remainder of the tournament, the offer will be triggered by a 15-point lead, regardless of the final result.
As of Tuesday morning, bet365 had 11 first-round tournament games with a line of at least 15 points, including favorites like Duke, Arizona, and Houston. Missouri is represented by two schools: the University of Missouri, a 10-seed, and St. Louis University, a 9-seed. Both the Tigers and Billikens are slight underdogs in their opening contests.
Bet365 off to hot start in Missouri
In the first two months of sports betting revenue reports from the Missouri Gaming Commission, bet365 ranks third in gross gaming revenue for both December and January, just behind giants DraftKings and FanDuel.
In December, bet365 raked in $57.8 million in revenue; in January, it brought in $34 million.
Bet365’s partnership with the St. Louis Cardinals of Major League Baseball has enabled it to operate in Missouri, per state law requirements for mobile sportsbook operators to have a casino or pro sports franchise affiliation for most licenses.
