Share 
The Missouri Gaming Commission (MGC) reported that sportsbook operators brought in a gross overall revenue of more than $543 million. That was offset by nearly $438 million paid out as winnings, and an additional $125.05 million chalked up to free play, as mobile operators courted prospective customers with bonus bet offers.
Despite revenue being adversely impacted by more than $125 million in promotional free-play giveaways, MGC officials are encouraged by the initial MO sports betting reports from mobile and retail operators.
By the numbers: $540 Million in revenue across 25 million bets
On Friday, MGC released its December 2025 totals, marking the first month of sports wagering activity in Missouri since the Show Me State opened up legalized sports betting on Dec. 1, 2025 — a little more than a year after voters narrowly approved Amendment 2 in a statewide election.
Missouri Gaming Commission Executive Director Michael Leara said, upon reviewing the first month’s numbers:
“As we review the data from the first month of legalized sports wagering in Missouri, we are encouraged by the early results. More than $540 million in wagers were placed across over 25 million individual bets. During this initial launch period, the state received more than $8 million in total revenue, including approximately $521,000 from wagering taxes and nearly $7.5 million from initial license fees.
The license-fee total reflects the fact that a majority of the licenses issued at launch are five-year licenses. These figures also reflect a market in its early stages, including the impact of significant promotional deductions that are customary during initial rollout.”
The total taxable revenue aggregated from all operators was actually in the negative — a little less than $21 million — though that should turn around as free promotional play offers segue into Super Bowl betting and March Madness betting activity during the first quarter of 2026.
Operator-specific wagering totals for December 2025
Mobile operators reported the following Missouri gambling revenue tallies for December, rounded to the nearest hundred thousand (or ten thousand, as applicable):
- Bet365 Sportsbook, $57.8 million gross gaming revenue (GGR), $3.8 million adjusted gross revenue (AGR)
- BetMGM Sportsbook, $28 million GGR, $150,000 AGR
- Caesars Sportsbook, $14.5 million GGR, -$12,000 AGR
- Circa Sportsbook, $1.5 million GGR, $120,000 AGR
- DraftKings Sportsbook, $195.3 million GGR, -$16.9 million AGR
- Fanatics Sportsbook, $22.9 million GGR, -$1.9 million AGR
- FanDuel Sportsbook, $212.7 million GGR, -$7.2 million AGR
- theScore Bet Sportsbook, $6.3 million GGR, $230,000 AGR
Not surprisingly, FanDuel and DraftKings led the way in GGR by a wide margin. What is surprising, though, is how clearly bet365 separated itself from the rest of the competition, cementing its position as the third-place operator in the state.
When we break down operators by AGR (how much the brand retains after paying out promos, winnings, and taxes), bet365 looks even better.
| Operator | AGR | Profit Percentage |
| Circa Sportsbook | $120,000 | 8% |
| bet365 Sportsbook | $3.8 Million | 6.8% |
| theScore Bet Sportsbook | $230,000 | 3.6% |
| BetMGM Sportsbook | $150,000 | .5% |
| Caesars Sportsbook | -$12,000 | -.08% |
| FanDuel Sportsbook | -$7.2 Million | -3.3% |
| Fanatics Sportsbook | -$1.9 Million | -8.6% |
| DraftKings Sportsbook | -$16.9 Million | -8.7% |
The heavy promotional spend clearly seemed a calculated risk for the largest operators seeking to absorb large customer bases. We’d been hearing for months how DraftKings CEO Jason Robbins wanted to “win Missouri,” and the impressive promotional spend shows that he’s definitely willing to walk the walk. On the other end, bet365’s ability to gross significant revenue while retaining a respectable profit in month one shows an equally impressive efficiency.
Among the retail sports wagering locations in the state, Ameristar St. Charles led in gross revenue with a little more than $827,000, while Hollywood Casino St. Louis led all retail locations in AGR with nearly $159,000.
Waves of wagering on the horizon
The next three months of the year constitute the high point of the wagering year. Despite the Chiefs falling short this year, Missouri residents will bet heavily on the Super Bowl. Shortly after that, attention will turn to March Madness and the crush of betting opportunities it brings.
Players can expect a new wave of sports betting promos and seasonal offerings to keep them engaged for the next three months.
