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The Missouri Gaming Commission has confirmed that Penn Entertainment and Caesars are among the applicants for sports betting licenses ahead of the Sept. 12 deadline to seek mobile and retail licenses.
Penn is seeking retail licenses for Hollywood Casino & Hotel St. Louis and River City Casino & Hotel; an online license for Penn Sports Interactive, likely for ESPN Bet; and an additional license for theScore, an entity that, per its website, “empowers fans through integrated mobile products, like ‘theScore’ app, one of the most popular sports media platforms in North America.”
Caesars Sportsbook will look to offer online betting statewide, as well as retail betting at Harrah’s Kansas City and Horseshoe St. Louis.
With the deadline days away, just five operators have applied for Missouri sports betting tethered licenses.
BetMGM, bet365 haven’t applied so far
Previously confirmed tethered license applicants still awaiting approval from the Missouri Gaming Commission (MGC) include Fanatics, FanDuel, and Underdog. Tethered licenses are awarded to operators that have partnered with a Missouri casino or a professional sports team.
Several sports betting operators expected to throw their hats in the ring, including bet365 and BetMGM, have yet to surface on the MGC’s official list.
DraftKings and Circa Sports have been granted the two available untethered mobile licenses from the MGC.
Supplier list grows
Several entities have applied for Sports Wagering Supplier’s Licenses, which would allow them to provide services and support to sports betting operators in Missouri:
- BMM Testlabs: A Las Vegas-based company claiming to be, per its website, “the longest-established and most experienced private independent gaming test laboratory in the world.”
- Catalist Sports: A data provider based in New York that, according to its website, “has established partnerships with content suppliers seeking to enter the regulated US betting market.”
- GeoComply: A Vancouver, B.C.-based geolocation company claiming to be a market leader in the gaming industry.
- Gaming Laboratories International: An independent testing lab headquartered in Lakewood, NJ, that provides “the gaming industry’s leading testing and certification services.”
- Integrity Compliance 360 Inc.: Based in Las Vegas, this company, better known as IC360, calls itself “a global technology and consultancy powerhouse specializing in comprehensive integrity and compliance solutions for sports, sports betting, gaming, and iGaming.”
- OpticOdds: A New York City-based sportsbook data provider that works with a number of sports betting entities, listing Underdog among its clients on its website.
- SBTech: A DraftKings-acquired entity billing itself as “an industry-leading provider of interactive sports betting solutions and services to Tier 1 operators in regulated markets across online, mobile, and land-based channels.”
- SIS Content Services, Inc.: A U.K. sports content provider that has a relationship with bet365 and FanDuel parent company Flutter, among a global roster of betting operators.
- SportsContentCo: A Northfield, N.J.-based sports betting content provider specializing in live streams, sports data, trading tools, and betting content for sportsbooks.
The MGC’s decisions on 19 retail and 12 mobile tethered licenses, along with the supplier licenses, are expected by Oct. 22.
