Share 
On Monday, Missouri sports betting operators launching on Dec. 1 were able to take deposits from customers, and operators were also quick to showcase pre-live betting offers to make their apps more attractive.
One operator, Caesars Entertainment, saw its stock value spike that day – perhaps a sign of nationwide excitement over the handle Missouri will generate.
Caesars added 4.2% to its share price, closing the day at $20.61 to continue a two-day climb. The sportsbook operator, trading on the NASDAQ exchange, was at just $18.30 on Oct. 30, near its 52-week low of $18.25. Between Oct. 30 and Monday, the stock gained 12.6% in value.
On Tuesday, Caesars closed trading slightly down from Monday, at $20.35 a share.
Caesars looks to take advantage of early interest
As Yahoo! Finance observed, those shares “jumped 3.2% in the [Monday] afternoon session after the company announced that sports fans in Missouri could now register and fund their accounts” on the Caesars Sportsbook MO app.
The article noted:
“By opening registration early, Caesars positioned itself to capture a new market of customers as legal sports wagering becomes available in the Show Me State. This expansion represented a potential growth opportunity for the company’s digital betting operations, allowing new users to download the app and prepare for the official launch.”
Caesars Digital President Eric Hession, in a concurrent story analyzing Caesars’ recent rise, said the company intends to build on this early interest.
“We expect the Caesars Sportsbook mobile app with Universal Digital Wallet and the retail experiences we’re bringing to Caesars Rewards destinations in the Show Me State to build on this passion. We’re thankful to the Missouri Gaming Commission for making this initial mobile launch possible and look forward to the full launch on Dec. 1.”
Caesars poised for both retail and mobile betting
Though Caesars will likely generate most of its Missouri sports betting handle through its mobile app, currently available in 28 states and the District of Columbia, it is also one of four operators that opted to align with casinos to offer retail betting.
Caesars will operate retail betting locations in Kansas City, at Harrah’s Kansas City, and in St. Louis, at Horseshoe St. Louis, known as Lumière Place Casino and Hotel prior to Caesars’ 2022 announcement the property would adopt the Horseshoe name.
According to projections from earlier this year, Caesars is poised to take a share of what could be as much as $4.59 billion in annual handle, with $518 million in gross revenue annually split among the operators.
